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General Information &
BestPractices

  • SEO affects only organic search results, not paid or "sponsored" results like Google AdWords
  • Utilize Local SEO -  create and claim a local profile on Google and other such platforms. In your POPs use a company name, address, and phone number format that's uniform with your Google Places listing.
  • Create descriptive file names and labels for the images, videos, files, and documents in your POP. 
  • Aim to use keywords on short pages about 3-4 times, 4-6 times on large pages, and never more than makes sense in the context of the page.  Bolding or italicizing them warrants better SEO results.
  • Use at least one or two variations of key words/ terms.
  • Focus links in main content areas and not footers or sidebars
  • Focus keywords in the first 50/100 words of your first text asset in your POP

  • It can take up to 2-3 months to see measurable results of your SEO strategy
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Create unique, accurate page titles

  • Indicate page titles by utilizing title tags 
    - Your POP name is the page's title tag

  • Your POP name/ title tag can include other important information like the physical location, business focuses or offerings

    Avoid choosing a title that has no relation or using default or vague titles like "Untitled" 

Improve the structure of your site content

  • Think about the words that a user might search for to find a piece of your content. Anticipate differences in search behavior and account for them while writing your content (using a good mix of keyword phrases) 

  • Google AdWords provides a good Keyword Tool that helps you identify new keyword variations and see an approximate search volume for each keyword.
  • Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site

Referral Links / Back Links (link building)

  • Write about your company and services on local blogs relevant to your industry. Make sure to provide links back to your page.
  • Search engines are inclined to view links as "votes" representing the public web opinion about what pages are important and popular
  • Share links via social networks, Google utilizes a considerable amount of social signals to produce its search results. 

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